If you feel that you need to trick your customers into buying your products, you will never gain their trust. You instead want to create positive trusting relationships with your clients so they feel great about spending their money. Your "online traffic formula" should include knowing the importance of honest business dealings.
I myself, Trisha Frauenhofer make it a point to go the extra mile in letting my clients feel safe in their transactions with me. Customers usually feel cheated when they buy a product and find out that the shipping costs have been jacked up two or three times what they need to be. Nobody likes to see a product sold for a dollar or two and find out that the shipping costs are through the roof. Super high shipping costs cause customers to feel that you are being unethical and many will back out of buying your products. Do you recall when you bought something online, and the shipping cost was free or just a few dollars. That probably made you feel good about that purchase and wanted to come back for more.
Remember that a quality product sold at a reasonable price will sell quicker than a cheap product sold at outrageous prices or a product sold for pennies but with sky high shipping costs. If you choose to be fair to your customers they will recognize this and put their whole hearted trust in you. You will find that they will return to you for many of their online needs, and most likely refer your business to friends and family. With so much customer feedback on the net, your reputation is on the line. You want to always be honest and ethical with all of your business dealings. If you do, you gain twice the customers and sales than you originally would have expected.
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Trisha Frauenhofer is an online marketing expert who enjoys sharing her most powerful online secrets including the Online Traffic Formula
