A Guide to AdSense
by Chris Rivers
If you’re a regular
internet user, you have undoubtedly used Google recently. And
why wouldn’t you? It’s a great service. It’ll find what you’re
looking for faster and more accurately than anyone else. Of course,
Google is a publicly traded company that needs to make a profit
and in the process of commercializing their technology, the company
has created one of the most consistent revenue streams for webmasters
(This article geared
towards content publishers, advertisers see AdWords)
AdSense is a pay per
click program in which ads are targeted to search results and
website content with advertisers paying for each click received.
In contrast to other types of affiliate programs, AdSense can
be more profitable to publishers because it requires no spending
on the customer’s part. Advertisers are paying for the interested
Part of the reason
the program is so successful is that the ads are unobtrusive text
that can actually be useful to visitors. By matching the ads to
the content, the message is relevant, and therefore advertisers
can convert more clicks into sales.
Once you have a site
running, and if the content does not go against Google’s terms
(gambling and adult sites are not allowed, for example), you can
join the program. After applying, your site will be reviewed to
make sure it does not contain objectionable material. This should
only take a few days, then you’re in. There are no other requirements,
such as the traffic levels that other advertising networks require.
You will now have access to the code to add to your website.
However, there is more
to profiting from your content than just joining the program and
pasting ads randomly on the page. For one, the content of your
page must be useful to readers (to keep them coming back) and
at the same time valuable to advertisers. Website hosting, for
example, is a consistently profitable phrase. Of course, that
field has become crowded now. The key remains to find an untapped
Also, sites are limited
to three units on a page so as to not overwhelm readers. Positioning
is crucial. Studies show that the most viewed area of a page is
toward the top and left (think of where you normally start reading).
Placing ads right after the content or embedding them in the articles
are also effective techniques. Google has examples of placement
to guide you once you join AdSense.
Last, but just as important,
is the appearance of the AdSense units. The program allows their
colors to be customized to match the look of your site. Use this
ability to make the ads look like the rest of the links on your
site and be sure to match the background color as well. Visitors
will respond better as they see will give the text a chance instead
of unconsciously rejecting them as advertisements.
There is a lot more
to explore and experiment with, but by now you should have a general
idea of how AdSense works. Good luck!
About the Author
This is an introductory
article to AdSense, visit ClickForDeals.net to learn more about
making money through pay per click and affiliate programs.